About Syer Hospitality

"Theresa and Todd of SHG are a powerhouse team and my colleagues and I thoroughly enjoyed working with them to plan for and execute our training. Their thought and attention to detail was impeccable; as well as their technical capabilities to host a live training by video conference that is a close second to an in-person session.

The way they took the time to understand our business, so the examples provided would be authentic; to wanting to know about our staff beforehand; to our branding on everything from the Learners Guide to the facilitator's backdrop while hosting the workshops, went the extra mile in customizing the training for my team.

We engaged SHG to deliver Customer Experience training by video conference to our whole team and delivered on two separate dates. Each session was three hours long and it just FLEW by! Theresa was on fire, keeping the participants engaged and encouraging their participation with her contagious enthusiasm."

~ Kelly Johnston, Manager, Ontario Travel Information Services Ministry of Tourism, Culture and Sport

"Here at the MRAA, we are incredibly grateful that we were introduced to the Syer Hospitality Group. Their area of expertise - the customer experience - is a critical component to the success of every marine dealership and the boating business as a whole, so we were excited to work with Theresa and Todd to develop sessions and workshops for our annual conference, the Marine Dealer Conference & Expo, and e-learning courses for our Continuous Certification Program.

Their professionalism and dedication to excellence in everything they prepared for MRAA was outstanding, making them a joy to work with. As a result, we weren't surprised at the high ratings we received from our audience of dealers.

Supercharge Your Customer Experience session received an average rating of 4.95 out of 5.0
Create Your Own Customer Experience Blueprint, was rated higher than any of our other 29 workshops with an average rating of 4.98 out of 5.0
Feedback on the e-learning course has been fantastic with 89% of participants reporting they were likely or highly likely to improve their business"

~ Liz Walz, Vice President and Director of Education

Marine Retailers Association of the Americas

"We had the pleasure of having Theresa Syer from Syer Hospitality Group as our keynote speaker at our

annual dealer meeting. We can tell you up-front that she more than delivered on her promises. Our guests were informed, entertained, and motivated to act on the information Theresa presented. Out of several

speakers at our event, Theresa was mentioned the most as the presenter that the attendees were most impressed with.

Theresa presented a keynote on "Elevating Your Customer Experience" followed by a breakout workshop

on helping our dealers develop their own CX blueprint."

~ Dan Miller, VP of Sales Skier's Choice, Inc.

(builders of Supra & Moomba wakeboard and waterski towboats)

"We selected the team at Syer Hospitality Group due to their exceptional reputation as experts in the field of Customer Experience Management. Todd and Theresa, researched our company, developed a strategy document that aligned to our goals and delivered sessions to our leadership team and staff that were engaging and informative. They held a deep understanding of our business needs and helped us develop our Service Standards, Service Mission Statement and provided a successful multi-year Customer Experience Program exclusive to our company."

~ Daniel Zychlinski, Managing Partner

Kl Speed Canada

"The Syer Hospitality Group team worked closely with our management team to develop a robust customer experience plan. They took the time to understand our dealership's unique culture, values, and customer base, allowing them to create a tailored approach that aligned perfectly with our objectives.

Their expertise in crafting effective customer experience strategies was evident as they helped us identify areas for improvement and implement innovative solutions to enhance the overall customer journey."

~ Nathan Hart, Partner

Walnut Ridge Family RV Sales/Primeaux RV Superstore

"Working alongside our senior leadership team, they were able to transition the mindset of our employees including both front of the house and heart of the house teams. We are now all working in sync with one priority, which is, surpassing guest expectations at all levels.

We believe the recent increase in our Net Promoter scores (NPS) were a direct result of Syer's consulting, training and guidance - enabling us to differentiate each of our unique venues from that of the competition. We now have a strong, sustainable competitive advantage in our guest experience program.

It is with great pleasure, that I personally recommend the Syer Hospitality Group for any company or organization that wants to see an increase in their guest loyalty, advocacy and ultimately enhanced profits!"

~ Linda McIntyre, Director, Sales and Event Management

Calgary Stampede

"Syer's methodology provided the necessary knowledge, skills, and tactics necessary to develop a sustainable culture of guest-centricity. The emotional component and hands-on expertise in their keynote addresses and training programs were unparalleled and enabled them to get the buy in from our entire workforce. The upbeat and interactive participation helped participants shift their mindset from focusing on the task at hand and instead intuitively focusing on the emotional connection of how to turn ordinary situations into extraordinary moments.

The benefits of the program were numerous. Syer understands what it takes to differentiate a brand through the human connection and improve the guest experience in today's digital age. At the RBC Convention Centre Winnipeg, we value

our partnership with Syer and have no hesitation to recommend them for your guest experience needs."

~ Warren Sawatzky, Director, Human Resources

RBC Convention Centre, Winnipeg

"We selected the team at Syer Hospitality Group due to their exceptional reputation as experts in the field of Customer Experience Management. Todd and Theresa, researched our company, developed a strategy document that aligned to our goals and delivered sessions to our leadership team and staff that were engaging and informative.

They held a deep understanding of our business needs and helped us develop our Service Standards, Service Mission Statement and provided a successful multi-year Customer Experience Program exclusive to our company."

~ Daniel Zychlinski, Managing Partner

Kl Speed Canada

"As the largest senior living company in Canada, we hand-selected the boutique consulting firm Syer Hospitality Group Inc (SHG) due to their exceptional reputation as experts in the field of Customer Experience Management. The senior principles at SHG, Todd and Theresa Syer, held a deep understanding of our business needs and provided a successful multi-year Customer Experience Plan and Program exclusive to our brand/industry.

Our Customer Experience program, The Chartwell Experience, transitioned us from delivering good service to our residents and their family members to delivering experiential service, which truly resonates with customers and creates advocates for our

brand. We are extremely pleased with the results of this program, which we attribute in large part to the knowledge, skills, and inspiration from Syer Hospitality Group.

Our vision of Making People's Lives Better was significantly enhanced thanks to Syer's focus on a customer-centric culture, where ordinary situations are now turned into extraordinary moments.

~ Karen James, Senior Vice-President, Customer Experience Strategy

"In juggling and managing agenda schedules, we gave Theresa the tough time slot of closing keynote at the tail end of a very long day of education. And she rocked it! Theresa hit the stage and within minutes the room fell silent and began wrapping

themselves into the moments and the messages. I smiled inwardly as I monitored delegates eagerly scribing ideas and I smiled outwardly when Theresa successfully had all of us standing and participating in a crazy fun dance move. The vibe in the room was

dynamic!

Thanks so much Theresa and team for capping off an awesome day and for truly bringing your 'A game' that just made us look great!"

~ Rick Layzell, CEO

Boating Ontario

"From the moment she took the stage, she was entertaining, educating, and shared numerous stories and examples to emphasize the importance of providing personalized guest experiences. Her enthusiasm was contagious, and she managed to hold the audience's attention until the very end of her keynote.

I will share that Theresa takes great pride in ensuring the keynote experience she delivers to conference attendees is congruent with the message crafted with leadership-making it a truly customized presentation. As a result, her keynote was thought provoking and delivered the message we wanted to resonate with our attendees.

~ Rob Alldred, National Director, Franchise Services

Choice Hotels Canada

"Intercontinental Hotels Group (Canada) Inc. was fortunate to have Theresa Syer as a keynote speaker during our Annual Sales Leadership Forum. Our forum goals were to inspire, motivate and educate our sales teams across Canada. Theresa's keynote speech on "Mastering the Close Strategy" fit perfectly into our agenda, was interactive, and assisted tremendously with

accomplishing our conference goals.

It is without hesitation that I would recommend Theresa Syer and Syer Hospitality to any organization looking for a keynote speaker, trainer or panel representative.

~ Angela Xavier, Director of Global Sales, Canada

IHG (Intercontinental Hotels Group)

dynamic!

Thanks so much Theresa and team for capping off an awesome day and for truly bringing your 'A game' that just made us look great!"

~ Rick Layzell, CEO

Boating Ontario

"It has been an absolute pleasure working with Syer Hospitality in an effort to improve our delivery of exceptional guest experiences within our facilities. As Ottawa's largest private operator of multi arena complexes, we recognize that our facilities may be the newest and most technologically advanced in the area, however, as Theresa and Todd have taught us, if our guests are not consistently made to feel welcome and appreciated every time they visit us, we will not achieve our financial goals.

The Syer group did their homework prior to providing 2 days of training for every staff member in our company. Pre-training "needs analysis" results, when presented, immediately got the attention of staff and dramatically improved Syer's

credibility in their eyes.

Thanks to Syer, all departments are now speaking the same language and front line workers understand what Management is asking of them. I would strongly recommend Syer to anyone in the hospitality or sports hospitality

industry.

Brad Kinnaird, General Manager

CSMI Properties

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